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Paula Hannemann


Paula Hannemann, 29, is Social Media and Online Campaigning Manager at the World Wide Fund for Nature – the largest environmental organisation worldwide. Starting June 2010 Paula designed the organisation‘s social media programme and helped to plant the idea of online organizing into the NGO. WWF today is one of the leading German NGOs in terms of followers and fanbase. Before, Paula consulted various brands e.g. studiVZ, Nokia and tape.tv as a brand strategist. She taught as associate professor for strategy and innovation at the Institute for Marketing and Communications. Paula has a Masters in communication sciences and business administration (Berlin and Beijing). Also, Paula enjoys public speaking, mainly on the topics of social media strategy, monitoring and social media crisis communication. More information on www.facebook.com/hannemannpaula