Since early in my career I have had one clear mission: Digital media should be much, much more that
factual news and static text. We need to unleash the power of the media and push the limits of
storytelling by using visuals, audio and interactivity. And we need to take the media seriously by
creating stories that matter, stories that educate and stories that reach both the heart and the brain of
our audience. To reach this we need to innovate and invent new content formats, new tools and new
Development of concepts, tools and business models for online content.